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Bob Potter is the managing principal of RA Potter Advisors, a marketing and sales strategy consulting practice for professional service providers. Bob spent 25 years in business development for IBM, McGraw-Hill, Dean Witter and MBIA. He has opened new markets in the U.S., Mexico, Australia and Asia. Several years ago he sold a successful financial services company that he co founded and started RA Potter Advisors to help other service companies penetrate new markets and win new business. He is the author of Winning In The Invisible Market: A Guide To Selling Professional Services In Turbulent Times. Bob received his B.A. degree from Santa Clara University in 1977 and his M.B.A from UC Berkeley in 1983.

Visit http://www.rapotter.com/

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