Price comparison websites started out doing just that, comparing the advertised prices of products. In 1999 Nextag introduced ‘True price’, which included tax and shipping. Now, Tjoos.com takes this to the next level by calculating ‘Store to Door’ prices, which include volume discounts, available coupons, free shipping offers and hidden handling charges.
The heart of this new technology is the TjoosBot, an engine which crawls the web daily for price changes and volume discounts. Based on this it finds the best coupon for every product and every quantity. Finally tax, shipping and handling are applied and the ‘Store to Door’ price is found. This allows users to accurately find the lowest price and save them the trouble of having to hunt for coupons.
“Currently we’re testing with the small category of contact lenses”, says Kim Chen, CEO of Tjoos.com, “and next year we’ll be expanding into major categories such as insurance, electronics and sporting goods.”
Currently the TjoosBot crawls over 50 stores for prices of contact lenses. Not relying on datafeeds allows Tjoos to scan more than three times the number of stores than other major comparison sites. Kim Chen comments: “We felt it was important to not only provide the right price, but also all the prices to really create a compelling service for our users and bring some transparency back into the realm of online shopping.”
Tjoos.com was founded in 2007 with a single mission: to improve the online shopping experience for consumers. Currently, it is the only site that allows consumers to the find the lowest total price for contact lenses online through its ‘Store to Door Price’ which takes into account currently available coupons, tax, shipping, handling and volume discounts. Tjoos firmly believes that it is a consumer right to understand both the full price that they are paying as well as the extent of store options that they have available to them.